Market Research Analysts and Marketing Specialists Salary in the United States
The median annual wage for market research analysts and marketing specialists is $78,760, or $37.87 per hour. About 899,580 people work in this occupation nationwide. Wages vary substantially by state — from $101,810 in Massachusetts to $52,340 in West Virginia.
Wage distribution nationwide
Earnings spread across all U.S. workers in this occupation.
Salary by state
All 51 states with published data, ranked by median annual wage.
| # | State | Median annual | Median hourly | Employment | Location quotient |
|---|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | $48.95 | 39,710 | 1.89 |
| 2 | Delaware | $101,270 | $48.69 | 3,570 | 1.27 |
| 3 | New York | $98,580 | $47.39 | 80,500 | 1.44 |
| 4 | District of Columbia | $98,090 | $47.16 | 6,340 | 1.56 |
| 5 | Washington | $95,120 | $45.73 | 24,460 | 1.19 |
| 6 | California | $94,700 | $45.53 | 119,070 | 1.13 |
| 7 | Colorado | $93,050 | $44.74 | 27,880 | 1.68 |
| 8 | New Jersey | $88,190 | $42.40 | 22,990 | 0.93 |
| 9 | Minnesota | $87,510 | $42.07 | 21,280 | 1.25 |
| 10 | Rhode Island | $86,240 | $41.46 | 3,210 | 1.11 |
| 11 | Oregon | $79,150 | $38.05 | 11,310 | 0.99 |
| 12 | Illinois | $79,120 | $38.04 | 40,560 | 1.15 |
| 13 | North Carolina | $78,410 | $37.70 | 30,700 | 1.07 |
| 14 | Connecticut | $77,740 | $37.38 | 9,930 | 1.01 |
| 15 | Virginia | $76,980 | $37.01 | 25,610 | 1.08 |
| 16 | Maryland | $76,370 | $36.72 | 13,570 | 0.85 |
| 17 | Georgia | $75,850 | $36.47 | 27,810 | 0.98 |
| 18 | Florida | $75,450 | $36.27 | 60,770 | 1.06 |
| 19 | Vermont | $74,880 | $36.00 | 860 | 0.49 |
| 20 | Ohio | $72,790 | $35.00 | 27,370 | 0.85 |
| 21 | Texas | $72,520 | $34.87 | 63,350 | 0.78 |
| 22 | Maine | $71,980 | $34.61 | 2,390 | 0.64 |
| 23 | Arizona | $71,940 | $34.59 | 15,850 | 0.85 |
| 24 | Nevada | $71,840 | $34.54 | 5,780 | 0.64 |
| 25 | Kansas | $70,430 | $33.86 | 8,090 | 0.97 |
| 26 | Missouri | $70,140 | $33.72 | 14,890 | 0.88 |
| 27 | Tennessee | $69,790 | $33.55 | 13,040 | 0.69 |
| 28 | South Carolina | $69,440 | $33.38 | 11,920 | 0.89 |
| 29 | Pennsylvania | $68,760 | $33.06 | 31,040 | 0.88 |
| 30 | Montana | $68,080 | $32.73 | 1,460 | 0.49 |
| 31 | Michigan | $66,780 | $32.11 | 24,220 | 0.95 |
| 32 | Alaska | $66,710 | $32.07 | 570 | 0.31 |
| 33 | Iowa | $66,390 | $31.92 | 8,880 | 0.98 |
| 34 | Arkansas | $65,430 | $31.46 | 6,250 | 0.83 |
| 35 | Wisconsin | $64,800 | $31.15 | 15,600 | 0.92 |
| 36 | New Hampshire | $64,570 | $31.04 | 4,200 | 1.06 |
| 37 | Indiana | $63,700 | $30.63 | 14,400 | 0.78 |
| 38 | South Dakota | $63,490 | $30.53 | 1,530 | 0.58 |
| 39 | Utah | $62,630 | $30.11 | 14,510 | 1.44 |
| 40 | New Mexico | $61,950 | $29.79 | 1,610 | 0.32 |
| 41 | Oklahoma | $61,940 | $29.78 | 6,620 | 0.67 |
| 42 | North Dakota | $61,580 | $29.61 | 1,550 | 0.62 |
| 43 | Kentucky | $61,480 | $29.56 | 6,290 | 0.54 |
| 44 | Wyoming | $60,990 | $29.32 | 850 | 0.52 |
| 45 | Idaho | $60,970 | $29.31 | 3,780 | 0.76 |
| 46 | Nebraska | $60,000 | $28.84 | 3,780 | 0.64 |
| 47 | Louisiana | $59,690 | $28.70 | 5,360 | 0.48 |
| 48 | Alabama | $59,530 | $28.62 | 8,390 | 0.69 |
| 49 | Hawaii | $59,390 | $28.55 | 1,610 | 0.44 |
| 50 | Mississippi | $56,640 | $27.23 | 2,620 | 0.39 |
| 51 | West Virginia | $52,340 | $25.17 | 1,650 | 0.41 |
Related occupations
Same job family, ranked by national employment.
Frequently asked questions
How much do market research analysts and marketing specialists make?
The median annual wage for market research analysts and marketing specialists in the United States is $78,760, or $37.87 per hour. Entry-level workers (10th percentile) earn $43,390, and the top 10% earn $155,480.
How many market research analysts and marketing specialists are employed in the U.S.?
About 899,580 people work as market research analysts and marketing specialists nationwide.
Which state pays market research analysts and marketing specialists the most?
Massachusetts pays the most at a median of $101,810, followed by Delaware ($101,270) and New York ($98,580).
Which state pays market research analysts and marketing specialists the least?
West Virginia has the lowest median at $52,340.
Where are market research analysts and marketing specialists jobs most concentrated?
The location quotient measures employment concentration relative to the national average. The highest is Massachusetts at 1.89×.