Market Research Analysts and Marketing Specialists · North Carolina

Market Research Analysts and Marketing Specialists Salary in North Carolina

Market Research Analysts and Marketing Specialists in North Carolina earn a median annual wage of $78,410 —0.4% below the national median of $78,760. That ranks NC #13 of 51 covered states and territories for this occupation.

Median annual
$78,410
Median hourly
$37.70
Entry level (P10)
$43,780
10th percentile
Top 10% (P90)
$155,670
90th percentile
Employment
30,700
6.2 per 1,000 jobs
vs U.S. median
-0.4%
U.S. $78,760

Wage distribution

How earnings are spread across workers in this occupation, from the 10th to the 90th percentile.

10th percentile90th percentile
$43,780
$58,430
$78,410
$109,810
$43,780$78,410$155,670
Annual wage distribution. Highlighted segment contains the median of $78,410.

Employment concentration (1.07×) is close to the national average.

Highest-paying states for market research analysts and marketing specialists

All 51 states ranked by median annual wage. North Carolina is highlighted.

#StateMedian annual Median hourlyEmploymentLocation quotient
1Massachusetts$101,810$48.9539,7101.89
2Delaware$101,270$48.693,5701.27
3New York$98,580$47.3980,5001.44
4District of Columbia$98,090$47.166,3401.56
5Washington$95,120$45.7324,4601.19
6California$94,700$45.53119,0701.13
7Colorado$93,050$44.7427,8801.68
8New Jersey$88,190$42.4022,9900.93
9Minnesota$87,510$42.0721,2801.25
10Rhode Island$86,240$41.463,2101.11

Related occupations in North Carolina

Occupations in the same job family, compared within North Carolina.

OccupationNorth Carolina medianU.S. median
Accountants and Auditors$82,050$83,680
Business Operations Specialists, All Other$80,230$83,050
Project Management Specialists$100,820$102,320
Human Resources Specialists$73,070$75,940
Management Analysts$98,560$101,860
Buyers and Purchasing Agents$75,880$77,710

Frequently asked questions

How much do market research analysts and marketing specialists make in North Carolina?

The median annual wage for market research analysts and marketing specialists in North Carolina is $78,410, or $37.70 per hour. That is 0.4% below the national median of $78,760.

What is the entry-level market research analysts and marketing specialists salary in North Carolina?

Workers at the 10th percentile earn $43,780 per year ($21.05/hour). The 25th percentile is $58,430.

How many people work as market research analysts and marketing specialists in North Carolina?

About 30,700 people work in this occupation in North Carolina, or 6.2 per 1,000 jobs statewide.

Is North Carolina a good state for market research analysts and marketing specialists?

North Carolina ranks #13 of 51 states by median wage for this occupation. Employment concentration (1.07x) is close to the national average.

Which state pays market research analysts and marketing specialists the most?

Massachusetts has the highest median wage at $101,810 per year, followed by Delaware ($101,270) and New York ($98,580).

Source: U.S. Bureau of Labor Statistics, OEWS May 2025. Occupational Employment and Wage Statistics, cross-industry estimates. Retrieved 2026-10-26. Figures are rounded by BLS to the nearest dollar (annual) and cent (hourly). Percentile wages describe the distribution of workers, not the pay range for a single job posting. bls.gov/oes