Market Research Analysts and Marketing Specialists Salary in California
Market Research Analysts and Marketing Specialists in California earn a median annual wage of $94,700 —20.2% above the national median of $78,760. That ranks CA #6 of 51 covered states and territories for this occupation.
Wage distribution
How earnings are spread across workers in this occupation, from the 10th to the 90th percentile.
Employment concentration (1.13×) is close to the national average.
Highest-paying states for market research analysts and marketing specialists
All 51 states ranked by median annual wage. California is highlighted.
| # | State | Median annual | Median hourly | Employment | Location quotient |
|---|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | $48.95 | 39,710 | 1.89 |
| 2 | Delaware | $101,270 | $48.69 | 3,570 | 1.27 |
| 3 | New York | $98,580 | $47.39 | 80,500 | 1.44 |
| 4 | District of Columbia | $98,090 | $47.16 | 6,340 | 1.56 |
| 5 | Washington | $95,120 | $45.73 | 24,460 | 1.19 |
| 6 | California | $94,700 | $45.53 | 119,070 | 1.13 |
| 7 | Colorado | $93,050 | $44.74 | 27,880 | 1.68 |
| 8 | New Jersey | $88,190 | $42.40 | 22,990 | 0.93 |
| 9 | Minnesota | $87,510 | $42.07 | 21,280 | 1.25 |
| 10 | Rhode Island | $86,240 | $41.46 | 3,210 | 1.11 |
Related occupations in California
Occupations in the same job family, compared within California.
| Occupation | California median | U.S. median |
|---|---|---|
| Accountants and Auditors | $97,050 | $83,680 |
| Business Operations Specialists, All Other | $87,570 | $83,050 |
| Project Management Specialists | $120,910 | $102,320 |
| Human Resources Specialists | $83,500 | $75,940 |
| Management Analysts | $101,460 | $101,860 |
| Buyers and Purchasing Agents | $82,720 | $77,710 |
Frequently asked questions
How much do market research analysts and marketing specialists make in California?
The median annual wage for market research analysts and marketing specialists in California is $94,700, or $45.53 per hour. That is 20.2% above the national median of $78,760.
What is the entry-level market research analysts and marketing specialists salary in California?
Workers at the 10th percentile earn $48,440 per year ($23.29/hour). The 25th percentile is $65,290.
How many people work as market research analysts and marketing specialists in California?
About 119,070 people work in this occupation in California, or 6.5 per 1,000 jobs statewide.
Is California a good state for market research analysts and marketing specialists?
California ranks #6 of 51 states by median wage for this occupation. Employment concentration (1.13x) is close to the national average.
Which state pays market research analysts and marketing specialists the most?
Massachusetts has the highest median wage at $101,810 per year, followed by Delaware ($101,270) and New York ($98,580).