Market Research Analysts and Marketing Specialists Salary in Texas
Market Research Analysts and Marketing Specialists in Texas earn a median annual wage of $72,520 —7.9% below the national median of $78,760. That ranks TX #21 of 51 covered states and territories for this occupation.
Wage distribution
How earnings are spread across workers in this occupation, from the 10th to the 90th percentile.
Employment is only 0.78× as concentrated as the national average — this occupation is relatively scarce in Texas.
Highest-paying states for market research analysts and marketing specialists
All 51 states ranked by median annual wage. Texas is highlighted.
| # | State | Median annual | Median hourly | Employment | Location quotient |
|---|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | $48.95 | 39,710 | 1.89 |
| 2 | Delaware | $101,270 | $48.69 | 3,570 | 1.27 |
| 3 | New York | $98,580 | $47.39 | 80,500 | 1.44 |
| 4 | District of Columbia | $98,090 | $47.16 | 6,340 | 1.56 |
| 5 | Washington | $95,120 | $45.73 | 24,460 | 1.19 |
| 6 | California | $94,700 | $45.53 | 119,070 | 1.13 |
| 7 | Colorado | $93,050 | $44.74 | 27,880 | 1.68 |
| 8 | New Jersey | $88,190 | $42.40 | 22,990 | 0.93 |
| 9 | Minnesota | $87,510 | $42.07 | 21,280 | 1.25 |
| 10 | Rhode Island | $86,240 | $41.46 | 3,210 | 1.11 |
Related occupations in Texas
Occupations in the same job family, compared within Texas.
| Occupation | Texas median | U.S. median |
|---|---|---|
| Accountants and Auditors | $80,920 | $83,680 |
| Business Operations Specialists, All Other | $80,820 | $83,050 |
| Project Management Specialists | $98,440 | $102,320 |
| Human Resources Specialists | $68,920 | $75,940 |
| Management Analysts | $101,400 | $101,860 |
| Buyers and Purchasing Agents | $76,050 | $77,710 |
Frequently asked questions
How much do market research analysts and marketing specialists make in Texas?
The median annual wage for market research analysts and marketing specialists in Texas is $72,520, or $34.87 per hour. That is 7.9% below the national median of $78,760.
What is the entry-level market research analysts and marketing specialists salary in Texas?
Workers at the 10th percentile earn $37,640 per year ($18.10/hour). The 25th percentile is $52,060.
How many people work as market research analysts and marketing specialists in Texas?
About 63,350 people work in this occupation in Texas, or 4.5 per 1,000 jobs statewide.
Is Texas a good state for market research analysts and marketing specialists?
Texas ranks #21 of 51 states by median wage for this occupation. Employment is only 0.78x as concentrated as the national average, so this occupation is relatively scarce in Texas.
Which state pays market research analysts and marketing specialists the most?
Massachusetts has the highest median wage at $101,810 per year, followed by Delaware ($101,270) and New York ($98,580).