Market Research Analysts and Marketing Specialists · Illinois

Market Research Analysts and Marketing Specialists Salary in Illinois

Market Research Analysts and Marketing Specialists in Illinois earn a median annual wage of $79,120 —0.5% above the national median of $78,760. That ranks IL #12 of 51 covered states and territories for this occupation.

Median annual
$79,120
Median hourly
$38.04
Entry level (P10)
$46,970
10th percentile
Top 10% (P90)
$139,110
90th percentile
Employment
40,560
6.7 per 1,000 jobs
vs U.S. median
+0.5%
U.S. $78,760

Wage distribution

How earnings are spread across workers in this occupation, from the 10th to the 90th percentile.

10th percentile90th percentile
$46,970
$60,210
$79,120
$104,800
$46,970$79,120$139,110
Annual wage distribution. Highlighted segment contains the median of $79,120.

Employment is 1.15× as concentrated as the national average, making Illinois a strong market for this occupation.

Highest-paying states for market research analysts and marketing specialists

All 51 states ranked by median annual wage. Illinois is highlighted.

#StateMedian annual Median hourlyEmploymentLocation quotient
1Massachusetts$101,810$48.9539,7101.89
2Delaware$101,270$48.693,5701.27
3New York$98,580$47.3980,5001.44
4District of Columbia$98,090$47.166,3401.56
5Washington$95,120$45.7324,4601.19
6California$94,700$45.53119,0701.13
7Colorado$93,050$44.7427,8801.68
8New Jersey$88,190$42.4022,9900.93
9Minnesota$87,510$42.0721,2801.25
10Rhode Island$86,240$41.463,2101.11

Related occupations in Illinois

Occupations in the same job family, compared within Illinois.

OccupationIllinois medianU.S. median
Accountants and Auditors$80,230$83,680
Business Operations Specialists, All Other$82,070$83,050
Project Management Specialists$103,470$102,320
Human Resources Specialists$76,820$75,940
Management Analysts$104,270$101,860
Buyers and Purchasing Agents$78,470$77,710

Frequently asked questions

How much do market research analysts and marketing specialists make in Illinois?

The median annual wage for market research analysts and marketing specialists in Illinois is $79,120, or $38.04 per hour. That is 0.5% above the national median of $78,760.

What is the entry-level market research analysts and marketing specialists salary in Illinois?

Workers at the 10th percentile earn $46,970 per year ($22.58/hour). The 25th percentile is $60,210.

How many people work as market research analysts and marketing specialists in Illinois?

About 40,560 people work in this occupation in Illinois, or 6.7 per 1,000 jobs statewide.

Is Illinois a good state for market research analysts and marketing specialists?

Illinois ranks #12 of 51 states by median wage for this occupation. Employment is 1.15x as concentrated as the national average, making Illinois a strong market for this occupation.

Which state pays market research analysts and marketing specialists the most?

Massachusetts has the highest median wage at $101,810 per year, followed by Delaware ($101,270) and New York ($98,580).

Source: U.S. Bureau of Labor Statistics, OEWS May 2025. Occupational Employment and Wage Statistics, cross-industry estimates. Retrieved 2026-10-26. Figures are rounded by BLS to the nearest dollar (annual) and cent (hourly). Percentile wages describe the distribution of workers, not the pay range for a single job posting. bls.gov/oes