Market Research Analysts and Marketing Specialists · Tennessee

Market Research Analysts and Marketing Specialists Salary in Tennessee

Market Research Analysts and Marketing Specialists in Tennessee earn a median annual wage of $69,790 —11.4% below the national median of $78,760. That ranks TN #27 of 51 covered states and territories for this occupation.

Median annual
$69,790
Median hourly
$33.55
Entry level (P10)
$39,480
10th percentile
Top 10% (P90)
$134,740
90th percentile
Employment
13,040
4.0 per 1,000 jobs
vs U.S. median
-11.4%
U.S. $78,760

Wage distribution

How earnings are spread across workers in this occupation, from the 10th to the 90th percentile.

10th percentile90th percentile
$39,480
$51,820
$69,790
$96,520
$39,480$69,790$134,740
Annual wage distribution. Highlighted segment contains the median of $69,790.

Employment is only 0.69× as concentrated as the national average — this occupation is relatively scarce in Tennessee.

Highest-paying states for market research analysts and marketing specialists

All 51 states ranked by median annual wage. Tennessee is highlighted.

#StateMedian annual Median hourlyEmploymentLocation quotient
1Massachusetts$101,810$48.9539,7101.89
2Delaware$101,270$48.693,5701.27
3New York$98,580$47.3980,5001.44
4District of Columbia$98,090$47.166,3401.56
5Washington$95,120$45.7324,4601.19
6California$94,700$45.53119,0701.13
7Colorado$93,050$44.7427,8801.68
8New Jersey$88,190$42.4022,9900.93
9Minnesota$87,510$42.0721,2801.25
10Rhode Island$86,240$41.463,2101.11

Related occupations in Tennessee

Occupations in the same job family, compared within Tennessee.

OccupationTennessee medianU.S. median
Accountants and Auditors$76,840$83,680
Business Operations Specialists, All Other$78,690$83,050
Project Management Specialists$85,890$102,320
Human Resources Specialists$67,370$75,940
Management Analysts$99,260$101,860
Buyers and Purchasing Agents$65,430$77,710

Frequently asked questions

How much do market research analysts and marketing specialists make in Tennessee?

The median annual wage for market research analysts and marketing specialists in Tennessee is $69,790, or $33.55 per hour. That is 11.4% below the national median of $78,760.

What is the entry-level market research analysts and marketing specialists salary in Tennessee?

Workers at the 10th percentile earn $39,480 per year ($18.98/hour). The 25th percentile is $51,820.

How many people work as market research analysts and marketing specialists in Tennessee?

About 13,040 people work in this occupation in Tennessee, or 4.0 per 1,000 jobs statewide.

Is Tennessee a good state for market research analysts and marketing specialists?

Tennessee ranks #27 of 51 states by median wage for this occupation. Employment is only 0.69x as concentrated as the national average, so this occupation is relatively scarce in Tennessee.

Which state pays market research analysts and marketing specialists the most?

Massachusetts has the highest median wage at $101,810 per year, followed by Delaware ($101,270) and New York ($98,580).

Source: U.S. Bureau of Labor Statistics, OEWS May 2025. Occupational Employment and Wage Statistics, cross-industry estimates. Retrieved 2026-10-26. Figures are rounded by BLS to the nearest dollar (annual) and cent (hourly). Percentile wages describe the distribution of workers, not the pay range for a single job posting. bls.gov/oes